Mar Dulce Collective
is a story-first marketing and communications studio for destinations, hotels, and culture-driven brands.
We believe the most powerful marketing is truth — told well.


Our work sits at the intersection of narrative, identity, and experience. Whether we’re shaping a destination’s voice, elevating a boutique hotel’s identity, or building visibility for a cultural initiative, our goal is the same:To craft stories that move people — and move your mission forward.

We specialize in:

  • Destination Storytelling

  • Brand and Messaging Systems

  • Website and Digital Presence Audits

  • Content Strategy

  • PR and Media Outreach

  • Campaign Development

Our approach is rooted in cultural respect, emotional resonance, and clarity. We listen deeply, build intentionally, and partner closely with our clients to create narratives that last.

Because we don’t just remember campaigns —
we remember how something made us feel.

  • ✔️ We go beyond the brochure
    ✔️ We capture the feeling of a place, brand, or product not just its name
    ✔️ We bridge the gap between local authenticity and global visibility

  • Curiosity – Our compass. Sustainability – Our responsibility.
    Authenticity – Our north star. Creativity – Our craft.
    Connection – Our mission.

  • Patagonia | Story-Driven Content Campaign
    A cinematic photo and video series capturing the soul of slow travel through glacial valleys, designed for a boutique trekking outfitter.
    Outcome: 3x social engagement, 60% increase in organic website traffic.

    Morocco | Destination Launch Strategy
    A cultural storytelling campaign built for a regional tourism board, highlighting untapped routes and local craftspeople.
    Outcome: Featured in major digital travel outlets, increase in interest from Western European markets.

    Japan | Brand Identity for a Cultural Retreat
    Developed visual identity, tone of voice, and creative assets for a minimalist mountain inn rooted in ancestral Japanese design.
    Outcome: Full brand launch in 6 weeks with global positioning for design-conscious travelers.

    Costa Rica | Sustainability-Driven Campaign
    Worked with an eco-lodge to promote regenerative travel through short-form documentary content and UGC curation.
    Outcome: 2M+ impressions, partnerships with eco-conscious influencers across North America.

    Italy | Social Media Reimagined for Heritage Site
    Revamped social presence and storytelling strategy for a historic site aiming to attract younger, experience-focused travelers.
    Outcome: 40% growth in followers, improved tourism season length.

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