Mar Dulce Collective
is a global creative agency rooted in storytelling and shaped by many cultures.


At the heart of Mar Dulce — “sweet sea” — lies a belief that every destination has its own narrative, as unique and rich as the sea itself. Just as the sea brings together diverse currents, our team combines a variety of global perspectives, languages, and cultural experiences to shape stories that flow with authenticity. The “sweet” in Mar Dulce speaks to the depth and warmth of the human connection we aim to cultivate through storytelling—whether it's through ancient traditions, the pulse of modern cities, or hidden gems waiting to be discovered.

We partner with tourism boards, cultural institutions, and travel brands to create immersive experiences that resonate deeply with those who seek not just to visit, but to understand. Our work celebrates the beauty and the soul of each place, using branding, content, and design to help you share your story with the world in a way that feels as welcoming and lasting as the sea itself.

We’re not bound by borders.
We speak in many voices.
We tell stories that travel

  • ✔️ We go beyond the brochure
    ✔️ We capture the feeling of a place, not just its name
    ✔️ We bridge the gap between local authenticity and global visibility

  • Curiosity – Our compass. Sustainability – Our responsibility.
    Authenticity – Our north star. Creativity – Our craft.
    Connection – Our mission.

  • Patagonia | Story-Driven Content Campaign
    A cinematic photo and video series capturing the soul of slow travel through glacial valleys, designed for a boutique trekking outfitter.
    Outcome: 3x social engagement, 60% increase in organic website traffic.

    Morocco | Destination Launch Strategy
    A cultural storytelling campaign built for a regional tourism board, highlighting untapped routes and local craftspeople.
    Outcome: Featured in major digital travel outlets, increase in interest from Western European markets.

    Japan | Brand Identity for a Cultural Retreat
    Developed visual identity, tone of voice, and creative assets for a minimalist mountain inn rooted in ancestral Japanese design.
    Outcome: Full brand launch in 6 weeks with global positioning for design-conscious travelers.

    Costa Rica | Sustainability-Driven Campaign
    Worked with an eco-lodge to promote regenerative travel through short-form documentary content and UGC curation.
    Outcome: 2M+ impressions, partnerships with eco-conscious influencers across North America.

    Italy | Social Media Reimagined for Heritage Site
    Revamped social presence and storytelling strategy for a historic site aiming to attract younger, experience-focused travelers.
    Outcome: 40% growth in followers, improved tourism season length.

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